The Advantage of Experience

The Advantage Group and Shine Real Estate Sales & Marketing have come together, combining decades of high-level expertise in new home sales, marketing, and community execution. With roots in the industry dating back to 1981 and a track record of success with both public and private homebuilders, our unified team offers unmatched insight, seamless community launches, and a proven ability to drive strong absorption.

Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui.

Kevin Coates

CEO

CEO and visionary leader of NūHome, as well as the CEO & President of The Advantage Group. With over 40 years of experience in new home sales, marketing, and operations, Kevin brings deep industry insight and strategic leadership to every partnership. His hands-on approach and forward-thinking marketing strategies consistently exceed client expectations and drive performance across communities.

Jason Watson

President

President of NūHome and President of Shine Real Estate Sales & Marketing. With over 35 years of experience in new home sales, marketing, and development, Jason is a strategic leader known for delivering results. Having held executive roles with both private and public homebuilders, he brings a broad industry perspective and ensures every community is launched with precision and positioned for success.

Ryan Coates

Chief Operating Officer

Chief Operating Officer at NūHome, Ryan brings over 15 years of experience in the new home industry, backed by a strong foundation in sales management and operational leadership. Known for his forward-thinking mindset and ability to refine processes, he helps NūHome and its partners drive continuous improvement. Ryan also plays a key role in business development, fueling growth through innovative strategies and focused execution.

Lee (Pete) Krebs

Vice President of Sales

Vice President of Sales at NūHome, where he thrives in both new home and B2B sales environments. With over 25 years of experience, Pete is known for building high-performing teams and consistently exceeding absorption goals, bringing dynamic, strategic leadership to every community. He has earned a reputation for forging strong relationships with builder partners and empowering sales teams to perform at the highest level. His leadership delivers results.

Karen Jimenez

Director of Operations

Director of Operations at NūHome, Karen brings over 30 years of experience, with a range of expertise that includes warranty management, customer relations, as well as construction, design center, and sales and marketing operations. She understands the homebuilder’s perspective, ensuring our service meets the needs and objectives of every client.

Mindy Allen

Marketing

Mindy maintains our builders’ market presence and implements emerging technologies and automation to streamline the sales and management teams. With over 10 years of experience, she brings innovative solutions that help drive efficiency and growth.