The Advantage of Experience

The Advantage Group and Shine Real Estate Sales & Marketing have come together, combining decades of high-level expertise in new home sales, marketing, and community execution. With roots in the industry dating back to 1986 and a track record of success with both public and private homebuilders, our unified team offers unmatched insight, seamless community launches, and a proven ability to drive strong absorption.

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Kevin Coates

CEO

CEO and visionary leader of NūHome, as well as the CEO & President of The Advantage Group. With over 40 years of experience in new home sales, marketing, and operations, Kevin brings deep industry insight and strategic leadership to every partnership. His hands-on approach and forward-thinking marketing strategies consistently exceed client expectations and drive performance across communities.

Jason Watson

President

President of NūHome and President of Shine Real Estate Sales & Marketing. With over 35 years of experience in new home sales, marketing, and development, Jason is a strategic leader known for delivering results. Having held executive roles with both private and public homebuilders, he brings a broad industry perspective and ensures every community is launched with precision and positioned for success.

Ryan Coates

Chief Operating Officer

Chief Operating Officer at NūHome, bringing a strong foundation in the new home market and sales management. Known for his forward-thinking mindset and ability to refine processes, Ryan helps NūHome and its partners drive continuous improvement. He also plays a key role in business development, fueling growth through innovative and focused execution.

Lee (Pete) Krebs

Vice President of Sales

Vice President of Sales at NūHome, where he thrives in both new home and B2B sales environments. Known for building high-performing teams and consistently exceeding absorption goals, Pete brings dynamic, strategic leadership to every community. Pete has earned a reputation for forging strong relationships with builder partners and empowering sales teams to perform at the highest level. His leadership delivers results.

Karen Jimenez

Director of Operations

Director of Operations at NūHome, Karen’s range of experience includes warranty management, customer relations as well as construction, design center and sales and marketing operations. She understands the homebuilder’s perspective, ensuring our service meets the needs and objectives of every client.

Brookelynn Hawley

Transaction Manager

Transaction Manager at NūHome, Brookelynn streamlines processes with discipline and precision. Backed by experience in New Home sales, a military background, and certifications as a Notary Public and California Real Estate Sales Agent, she delivers exceptional service and exceeds client expectations.

Mindy Allen

Director of Marketing

Director of Marketing at NūHome, Mindy develops strategies to boost our builders’ market presence and implements emerging technologies and automation to streamline the sales and management teams.