New Home Sales Execution

How We Save Builders Money

Clear the time- and resource-draining roadblocks to your success by partnering with leaders in real estate sales consulting. Our acute market insight and fine-tuned processes help you achieve greater speed, efficiency, and ROI.

Sales Execution

High-Performing Sales Execution Built for Results

NuHome serves as your on-site partner, managing every aspect of the community’s sales operation from launch to close. We don’t just staff sales offices — we build structured, accountable sales environments designed to convert traffic into contracts.

Our approach connects every sales activity directly to measurable results, ensuring consistent performance, stronger conversion, and disciplined execution across every phase of the community lifecycle.

Key Capabilities:
  • Experienced onsite sales professionals trained to convert interest into action
  • Defined sales process from first visit through contract and close
  • Structured buyer touchpoint system ensuring consistency and professionalism
  • Weekly reporting tied directly to performance, traffic, and conversion
  • Broker co-op strategy designed to reduce unnecessary commission spend
  • Ongoing alignment with construction, lenders, and escrow teams
Smarter execution doesn’t just improve performance — it protects your margins by increasing direct sales and reducing reliance on outside brokers.

Project Analysis

Build a stronger sales pipeline before even breaking ground. Our 150+ years of combined experience has given us unparalleled insight into the forces shaping the residential real estate market in the west. We’ll help you zero in on the optimal pricing, location, and target market from the outset.
  • Community site evaluation
  • Market area evaluation
  • Product evaluation
  • Architect consultation
  • Features and options recommendations
  • Target market analysis
  • Model complex planning and placement recommendation
  • Sales office and model complex merchandising recommendations
  • Premium lot recommendations
  • Pricing evaluation

Project Management

Let us manage the people managing your transactions from sale to close of escrow. From bringing in proven powerhouse sales teams to ensuring every contract document is correct and complete, we develop tailored new home sales programs to match your company’s needs.
  • Sales team management & training
  • Marketing budget implementation and management
  • Sign placement recommendations
  • Broker co-op program management
  • MLS placement and management
  • Sales/homebuyer/construction communication management
  • Contract package processing
  • Transaction escrow tracking
  • Lender coordination
  • Title company coordination

Pre-Sales Coordination

Dial in your pricing and product line development strategy by learning the true lay of the land. Our real estate marketing consultants become experts in your project’s territory, equipping you with crucial area insight and uncovering less-obvious market trends that can give you an advantage.
  • Sales staff hiring and training
  • Public report coordination
  • HOA documentation coordination
  • Marketing plan and budget development
  • Pricing recommendations
  • Contract package evaluation
  • Warranty/SB800
  • Disclosure evaluation
  • Option selection process evaluation

Market Intelligence Research

Dial in your pricing and product line development strategy by learning the true lay of the land. Our real estate marketing consultants become experts in your project’s territory, equipping you with crucial area insight and uncovering less-obvious market trends that can give you an advantage.
  • Market competition analysis
  • Market competition pricing comparison
  • Market competition pricing per sq. ft.
  • Market sales absorption rates
  • Area resale statistics
  • Executive Summary
Learn More

Project Tracking

Confident decision-making is only possible when you know exactly where you stand. By closely tracking every element of the new home sales process, you can drill down into details that impact your results. Comprehensive reports are delivered weekly to you, providing real-time insight into sales performance and profitability. Our customized reporting includes:
  • Community Sales Summary
  • Community Traffic Report
  • Escrow Tracking Report
  • Marketing & Inventory Checklist
  • Prospect Management Report
“I have never had a better experience than when I hired this group. Their sales staff is always professional and has the developer’s interest at heart while also being very helpful to the buyers.”
Dave Lazares
President
Lazares Companies

Let our experts handle the sales process for you.